---
title: "Set Up Your Shop"
description: "Step-by-step guide to the initial setup of your Corporate Shop - shop name, description, contact details, and shop type"
category: "corporate"
tags: ["setup", "shopname", "domain", "contact"]
createdAt: "2026-04-01"
updatedAt: "2026-04-08"
canonical: "https://help.softwear-prints.com/en/articles/corporate/setup"
---

# Set Up Your Shop

Before your Corporate Shop becomes visible to customers, you need to provide some basic information. This guide will walk you through the initial setup step-by-step - from the shop name to your contact details.

::admin-link{path="/settings/shop" label="Open Shop Settings"}
::

## Prerequisites

Before you begin the setup, ensure that:

- You have successfully logged into the Corporate Admin
- Your shop subscription is active
- You have administrator rights

## Step 1: Define Shop Name

The shop name is the most important identifier for your shop. It is displayed in the following places:

- In the header of your shop
- In the browser tab (page title)
- In emails to your customers
- In order confirmations and invoices

To define the shop name:

1. Navigate to **Settings** > **Shop**
2. Enter the desired name in the **Shop name** field
3. Click **Save**

> **Tip:** Choose a short, concise name that clearly reflects your company or brand. Avoid special characters or very long names.

## Step 2: Add Shop Description

The shop description gives your customers a first impression of what to expect in your shop. It is displayed on the homepage and in search results.

### Multilingual Description

softwear.prints supports multilingual shop descriptions. You can provide the description in different languages:

1. Navigate to **Settings** > **Shop**
2. Click on the **Description** field
3. Select the desired language from the language selection menu
4. Enter the description in the respective language
5. Repeat the process for additional languages
6. Click **Save**

The description will automatically be displayed to your customers in the appropriate language, if available. If no translation is available, the default language will be used.

> **Tip:** Keep the description short and informative (2-3 sentences). Mention what products are offered and for whom the shop is intended.

## Step 3: Define Strapline

The strapline (subtitle) is a short slogan or addition displayed directly below the shop name. It serves as a supplementary brief description.

1. Navigate to **Settings** > **Shop**
2. Enter your desired slogan in the **Strapline** field
3. Click **Save**

Examples of straplines:

- "Your official teamwear shop"
- "Corporate fashion for our team"
- "Order club clothing conveniently"

## Step 4: Choose Shop Type

The shop type determines how your shop is categorized and influences certain default settings. Choose the type that best suits your use case:

| Shop Type | Description | Typical Use Case |
|---|---|---|
| **COMPANY** | Company Shop | Companies offering workwear or merchandise for employees |
| **ASSOCIATION** | Association Shop | Sports clubs, clubs, or organizations with a member shop |
| **BRAND** | Brand Shop | Brands or labels selling their collection through their own shop |
| **OTHER** | Other Shop | All other use cases that do not fit into the above categories |

To choose the shop type:

1. Navigate to **Settings** > **Shop**
2. Under **Shop Type**, select the appropriate category from the dropdown menu
3. Click **Save**

> **Note:** The shop type can be changed at any time. It does not affect the available features of your shop.

## Step 5: Provide Contact Details

Your contact details are displayed in the shop footer, on the contact page, and in emails. They allow your customers to reach you with questions or problems.

::admin-link{path="/settings"