Set Up Your Shop

Step-by-step guide to the initial setup of your Corporate Shop - shop name, description, contact details, and shop type

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Set Up Your Shop

Before your Corporate Shop becomes visible to customers, you need to provide some basic information. This guide will walk you through the initial setup step-by-step - from the shop name to your contact details.

Prerequisites

Before you begin the setup, ensure that:

  • You have successfully logged into the Corporate Admin
  • Your shop subscription is active
  • You have administrator rights

Step 1: Define Shop Name

The shop name is the most important identifier for your shop. It is displayed in the following places:

  • In the header of your shop
  • In the browser tab (page title)
  • In emails to your customers
  • In order confirmations and invoices

To define the shop name:

  1. Navigate to Settings > Shop
  2. Enter the desired name in the Shop name field
  3. Click Save

Tip: Choose a short, concise name that clearly reflects your company or brand. Avoid special characters or very long names.

Step 2: Add Shop Description

The shop description gives your customers a first impression of what to expect in your shop. It is displayed on the homepage and in search results.

Multilingual Description

softwear.prints supports multilingual shop descriptions. You can provide the description in different languages:

  1. Navigate to Settings > Shop
  2. Click on the Description field
  3. Select the desired language from the language selection menu
  4. Enter the description in the respective language
  5. Repeat the process for additional languages
  6. Click Save

The description will automatically be displayed to your customers in the appropriate language, if available. If no translation is available, the default language will be used.

Tip: Keep the description short and informative (2-3 sentences). Mention what products are offered and for whom the shop is intended.

Step 3: Define Strapline

The strapline (subtitle) is a short slogan or addition displayed directly below the shop name. It serves as a supplementary brief description.

  1. Navigate to Settings > Shop
  2. Enter your desired slogan in the Strapline field
  3. Click Save

Examples of straplines:

  • "Your official teamwear shop"
  • "Corporate fashion for our team"
  • "Order club clothing conveniently"

Step 4: Choose Shop Type

The shop type determines how your shop is categorized and influences certain default settings. Choose the type that best suits your use case:

Shop TypeDescriptionTypical Use Case
COMPANYCompany ShopCompanies offering workwear or merchandise for employees
ASSOCIATIONAssociation ShopSports clubs, clubs, or organizations with a member shop
BRANDBrand ShopBrands or labels selling their collection through their own shop
OTHEROther ShopAll other use cases that do not fit into the above categories

To choose the shop type:

  1. Navigate to Settings > Shop
  2. Under Shop Type, select the appropriate category from the dropdown menu
  3. Click Save

Note: The shop type can be changed at any time. It does not affect the available features of your shop.

Step 5: Provide Contact Details

Your contact details are displayed in the shop footer, on the contact page, and in emails. They allow your customers to reach you with questions or problems.

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