Customer Reports
Analyze customer acquisition, segments, lifetime value, and geographical distribution
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Customer Reports
The customer reports give you deep insight into your customer base. Understand how many new customers you acquire, which customer groups are most valuable, and where your customers come from. These insights help you to specifically align your marketing and sales strategy and strengthen customer loyalty.
Customer Acquisition
The Customer Acquisition section shows you how your customer base develops over time.
New Customer Development
A line chart displays the number of new customer registrations per unit of time. This allows you to see at a glance:
- New Customers per Day / Week / Month - How many customers register in your shop?
- Trend - Is your new customer acquisition rising, falling, or stagnating?
- Comparison to Previous Period - Are you acquiring more or fewer customers than before?
Key Acquisition Metrics
| Metric | Description |
|---|---|
| Total New Customers | Number of new registrations in the selected period |
| Average New Customers per Week | Average weekly new customer rate |
| Activation Rate | Percentage of registered customers who have placed at least one order |
| Change from Previous Period | Percentage change in the number of new customers |
First Order
The question of how quickly new customers place their first order is particularly important. The
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