Bestsellers
Analyze best-selling products by quantity and revenue and use them for assortment decisions
Bestsellers
The Bestsellers Report shows you the best-selling products in your Corporate Shop. Find out which items are particularly popular with your customers – measured both by the quantity sold and the revenue generated. This information is essential for optimizing your assortment, inventory planning, and targeted marketing measures.
Top Products by Sales Quantity
The ranking by sales quantity shows you which products are ordered most frequently. For each product, you will see:
- Rank - Position in the ranking
- Product Name - Name and, if applicable, variant of the product
- Quantity Sold - Total number of units sold in the selected period
- Share of Total Sales - Percentage share of all units sold
- Trend - Up or down arrow shows the change compared to the previous period
Why Quantities Are Important
The pure sales quantity is an important indicator for:
- Popularity - Which products are most in demand?
- Inventory Planning - How much stock do you need to keep?
- Reorders - Which items should you prioritize for reordering?
- Product Placement - Which products should be prominently displayed in the shop?
Top Products by Revenue
In parallel to quantity, you can also sort the ranking by revenue generated. This is particularly important because a product with few sales but a high price can contribute more to total revenue than an inexpensive product with many sales.
For each product, you will see:
- Rank - Position in the revenue ranking
- Product Name - Name and, if applicable, variant
- Revenue Generated - Total revenue in the selected period (gross)
- Share of Total Revenue - Percentage share of total shop revenue
- Average Selling Price - Average price per unit sold
- Trend - Change compared to the previous period
Revenue vs. Quantity
It can be insightful to look at both rankings side-by-side:
| Situation | Meaning | Possible Action |
|---|---|---|
| High in Quantity AND Revenue | Absolute Top Sellers | Secure stock, place prominently |
| High in Quantity, low in Revenue | Inexpensive impulse items | Check if price increase is possible |
| Low in Quantity, high in Revenue | High-priced niche products | Promote specifically, emphasize exclusivity |
| Low in Quantity AND Revenue | Shelf warmers | Reconsider assortment, possibly remove from shop |
Select Period
The Bestsellers Report can be limited to different periods to answer various questions:
Short-term Analysis (last 7-30 days)
- Identify current trends and shifts in demand
- Measure the impact of marketing campaigns
- React quickly to changed demand
Mid-term Analysis (last quarter)
- Identify seasonal patterns
- Prepare assortment decisions for the next quarter
- Evaluate the success of product launches
Long-term Analysis (last year or longer)
- Understand fundamental assortment trends
- See seasonal fluctuations in comparison
- Make strategic product decisions
Custom Period
Select an individual start and end date to, for example, specifically evaluate the period of a campaign or a season.
Use Bestseller Data for Assortment Decisions
The Bestsellers Report is more than just a ranking. Used correctly, it helps you with important business decisions.
Optimize Assortment
Regularly review your assortment using the bestseller data:
- Secure Top 10 - Ensure that your bestsellers are always available and prominently placed in the shop
- Identify Shelf Warmers - Products that do not appear in the rankings for longer periods tie up capital and storage space
- Recognize Trends Early - Products that suddenly rise in the ranking could indicate new trends
- Seasonal Planning - Compare the bestsellers of different quarters to make seasonal assortment adjustments
Plan Inventory Levels
Use sales data to intelligently manage your inventory levels:
- Stock Bestsellers - Keep sufficient stock for your best-selling items
- Adjust Reorder Cycles - Products with high sales velocity require shorter reorder cycles
- Reduce Storage Costs - Reduce the stock of slow-selling items
Align Marketing Measures
- Cross-Selling - Offer suitable complementary products for bestsellers
- Promotions for Shelf Warmers - Use discount campaigns to clear slow-moving inventory
- Social Proof - Mark bestsellers in the shop as such to encourage further purchases
Frequently Asked Questions
Are cancellations and returns taken into account? Yes, the Bestsellers Report only considers actually completed orders. Canceled items and returned articles are excluded.
How often is the data updated? The bestseller data is updated daily. The displayed values correspond to the
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