Revenue Analysis

Track revenue development, analyze profits, and break down costs

01.04.2026 3 min read

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Revenue Analysis

Revenue analysis gives you comprehensive insight into the financial development of your Corporate Shop. Track revenue trends over different periods, analyze your profit margins, and understand the composition of your costs. This report is the central tool for evaluating the economic success of your shop and making data-driven decisions.

Revenue Development Over Time

The core of revenue analysis is the revenue chart, which displays the development of your earnings as a line graph. This allows you to see at a glance how your revenue has developed over the selected period.

Display Options

You can view revenue development in different granularities:

Daily - Ideal for short-term analyses and the last 7-30 days
Weekly - Well suited for a monthly overview
Monthly - Perfect for quarterly and annual analyses
Annually - Long-term overview of overall development

Key Metrics

In the upper section of the revenue analysis, you will find the key metrics displayed as tiles:

Total Revenue - Sum of all earnings in the selected period (gross)
Net Revenue - Revenue minus returns, cancellations, and discounts
Average Daily Revenue - Average revenue per day
Change from Previous Period - Percentage deviation from the comparison period (e.g., current month vs. previous month)

Profit Analysis

Profit analysis shows you not only revenue but also the actual profitability of your shop.

Gross Profit

Gross profit results from net revenue minus direct product costs (purchase price, finishing costs). It shows you how profitable your product sales are in principle.

Calculation: Gross Profit = Net Revenue - Cost of Goods Sold - Finishing Costs

Profit Margin

The profit margin is displayed as a percentage and indicates what proportion of revenue remains as profit:

Gross Margin over 50% - Very good profitability
Gross Margin 30-50% - Solid margin
Gross Margin under 30% - Optimization potential for purchase prices or sales prices

Profit Trend

A separate chart shows the development of your profit parallel to revenue. This allows you to see whether increasing revenues also lead to increasing profits or if costs are growing disproportionately.

Cost Breakdown

The detailed cost breakdown helps you understand where your money is going. Costs are divided into the following categories:

Cost Category	Description	Example
Cost of Goods Sold	Purchase price of products sold	Textiles, raw materials
Finishing Costs	Costs for printing, embroidery, etc.	Screen printing, digital printing
Shipping Costs	Costs for shipping to customers	Parcel service, freight forwarder
Payment Fees	Transaction costs of payment providers	Stripe fees, PayPal fees
Discounts	Granted discounts and redeemed vouchers	Volume discount, coupon code